Privacy Policy

Last updated: February 13, 2026

1. Introduction

InItPic ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, including our website, mobile application, and related services.

2. Information We Collect

We collect the following types of information:

• Account Information: Name, email address, and password when you create an account.
• Facial Data: Selfie photos used for AI-powered facial matching. These are processed securely using AWS Rekognition and are used solely for matching you with event photos.
• Photos: Event photos uploaded by photographers, which are stored securely on AWS S3.
• Payment Information: Payment details processed securely through Stripe. We do not store your full credit card information on our servers.
• Usage Data: Information about how you interact with our platform, including device information, IP addresses, and browsing patterns.

3. How We Use Your Information

We use your information to:

• Provide facial recognition matching services to help you find your event photos.
• Process purchases and deliver purchased photos.
• Facilitate payments between customers and photographers.
• Improve and personalize your experience on our platform.
• Communicate with you about your account, purchases, and platform updates.
• Ensure platform security and prevent fraud.

4. Facial Recognition Data

Your selfie data is handled with special care:

• Facial data is processed using AWS Rekognition and stored in secure face collections.
• Selfie images are used exclusively for photo matching purposes.
• You can delete your selfie data at any time through your account settings.
• We do not sell or share your facial recognition data with third parties.

5. Data Sharing

We do not sell your personal information. We may share data with:

• Service Providers: AWS (storage and facial recognition), Stripe (payments), and other essential service providers.
• Photographers: Limited information necessary to fulfill photo purchases (e.g., confirmation of purchase).
• Legal Requirements: When required by law, court order, or to protect our rights.

6. Data Security

We implement industry-standard security measures including encryption in transit and at rest, secure authentication, and regular security audits. Photos are stored on AWS S3 with restricted access controls.

7. Your Rights

You have the right to:

• Access and download your personal data.
• Request correction of inaccurate data.
• Request deletion of your account and associated data.
• Opt out of marketing communications.
• Withdraw consent for facial recognition processing.

8. Cookies

We use essential cookies for authentication and session management. We do not use third-party tracking cookies for advertising purposes.

9. Children's Privacy

Our platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our platform with a new "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at privacy@initpic.com.