Upload your gallery. We index every face, watermark every preview, host the storefront, and ship the prints. You keep 85% of every digital sale and 100% of your time.
Most event photographers we talk to are great at the shoot and stuck on the sell. They come home with twelve thousand frames from a half marathon, spend a weekend culling and editing, then lose three more days fighting with PicTime, SmugMug, or a half-broken Squarespace store before they ever see a dollar. InItPic is built to skip all of that.
Across the events on InItPic, selfie-based galleries see roughly three times the buyer conversion of bib-number or name-search galleries. The reason is the friction. Buyers go from arrival to "show me my photos" in about ten seconds. There is no typing, no remembering a number, no scrolling. The selfie does the work, and your conversion rate doubles or triples.
The operational side of running an event business on this model is covered in detail in our photographer playbook. Pricing, turnaround, what to shoot, how to package prints. Worth a read if you are sizing up the switch.
When you upload, every photo is processed in three passes. First, the image gets watermarked and a thumbnail is generated. Second, faces are detected and indexed into a Rekognition collection scoped to your event. Third, clothing colors below each detected face are extracted, which powers the secondary outfit-match pass for shots where buyers are turned away from camera. All three passes finish within seconds per photo, in parallel across a queue.
The deeper technical breakdown is in our post on the AI behind InItPic. The TL;DR: same Rekognition tech used by large-scale enterprise photo systems, scoped per event, faces deleted on event delete.
You get 85% of every digital photo sale, paid out via Stripe Connect. Print products carry a Printify fulfillment cost plus a configurable platform margin (default 100% markup on the Printify cost). You can see your earnings breakdown live in the dashboard: this month, all time, top event, daily sales chart for the last seven days.
Subscription plans (Free 512MB, Starter 2GB, Pro/Premium unlimited storage) unlock more storage and additional features. Most working photographers start on Starter and move to Pro after the first multi-day event.
Every photographer gets an auto-generated referral code (SNAP plus six characters) on signup. When another photographer signs up using your code, you earn $10 in commission credited to your earnings. Share button on the dashboard handles native share on mobile and clipboard copy on web.
The honest answer is the math. A bib-search marathon gallery on a traditional platform converts roughly one in twenty viewers into a buyer at an average of $8 per order. The same gallery on InItPic with selfie search converts roughly one in seven viewers at an average of $14 per order, with another 8-12% adding a print. That is the kind of delta that pays for itself the first weekend. We wrote the long version of this story in 5 reasons photographers are switching to InItPic.
Account creation takes about a minute. You upload a profile photo, a banner, and a bio. You can list events immediately. Free tier is 512MB of storage to test the waters with one small event before you commit to a plan. If you have a large event coming up and want to talk through pricing or a custom setup, the contact page reaches the team directly.
85% photographer payout. Free tier to start. No website required.